It is time for your third lesson in the Facebook Business
Basics Crash Course. Today let's talk about how you can use
Facebook to advertise your business without spamming.
Using Facebook as the means for free advertising is
probably one of the wisest movies any business person can
make in this competitive marketing age. As we have been
discussing Facebook offers plenty of opportunities for the
business owners to launch develop and grow through its
influential social network.
Through Facebook, you can actually choose who to target
just as easily as a paid system such as Google Ads does.
Through Facebook, you can choose the location, interests,
relationship status, gender, age and location of your
target market. What a convenient way to start your
marketing strategy online!
The best part is that it can actually be free if you want
it to be. Facebook gives you the option of running free or
paid promotions. The paid aspect is through Facebooks
Now, how do you run free promotions?
Why, through your personal network, of course, or through
your fan page. If you are launching a product, service or
brand, it is recommended to have a formal fan page.
Nevertheless, personal connections such as friends, friends
of friends, acquaintances and relatives will help greatly
in building your business social network.
Wall updates, photos, notes, group discussions and
basically any other posts will help the product or service
stay top-of-mind. As I mentioned in your last lesson,
prospective customers want companies to have enthusiastic
and informative updates.
Tip: Don't make the mistake of barraging your customers or
potential customers with too many Facebook updates at one
time, or worse, continuously flood their Facebook walls
with the same message placed several times. Spamming is
annoying no matter who does it, so take care that you avoid
doing that to your friends and fans.
The best way to avoid spamming others, however intentional
or unintentional, is to choose your target market well.
Nobody wants to receive a wall post that is a generic
message of a product they are not even interested in.
You can control who sees your message by researching the
persons likes or dislikes which may be apparent in their
profile page or you may also ask from a personal contact.
You can even check out organizations or groups that they
are affiliated with online which are related to your
business or industry.
Another way to place a wall post in that isn't tantamount
to spamming is to place it like a personal message. The
less generic the message is, the better. You may start with
something like, Hi. I just saw from your profile that you
like Ice Cream and I though you may be interested in a free
sample of our Homemade Ice Cream.’
If this strategy is a bit too forward for you, then work on
making Facebook applications that can insert advertisements
into them or better yet, try Social Ads. Demographically
speaking, these two are more effective and less time
consuming than having to analyze your customers one by one.
That's it for this lesson. In your next lesson we will
talk about using Facebook and Twitter together for your
We're winding down to the end of this
short course. But we still need to go over a few things
before you can start taking advantage of Facebook for your
own business. Today we are going to jump right in and talk
about using Facebook and Twitter together for your
While some will argue that Facebook and Twitter can never
work together to achieve a common goal in terms of
business, this notion is really just a matter of
professional adjustment. In online discussions, Facebook
has been constantly related to personal contacts and
updates while Twitter is more widely known for its
professional purposes. And for a time, that impression was
true until Facebook created its Fan Page.
With a Fan Page, profiles can be professional and used for
business updates. Both continue to still have their own set
of advantages of disadvantages though. As we have been
discussing, Facebook can bring a social and emotional
impact to your product much more naturally than Twitter can
although it can also be subject to a lot of unnecessary
Twitter, on the other hand, gives fast and easy updates.
The concept of microblogging can target a different market
and can help you watch what competition is doing.
Moreover, these two can actually work together in getting
more prospects. After all, there are people who still
continue to use Twitter alone and some who still prefer
opening just their Facebook page. So my question is, why
not create two accounts to garner a wider market?
With both social networks, you as the account moderator
should be very careful as to what to what you post. Be
mindful of posting personal issues and refrain from talking
about business problems, disagreements and so on.
You should stick to things that your customers or potential
customers will be interested in such as project updates,
product launches, useful links, updates from the official
website, any news from events, conferences or meetings
attended, sales, promos, incentives and potential
collaborations with clients are more preferable inclusions.
Remember that both are social networks and being a social
network, you should provide a politely casual but not
overly personal tone when making Tweets and Facebook posts.
Respond in a proper manner when customers ask for
assistance or make product inquiries.
It is also good to infuse some personality to your Tweets
and page updates. Don not just talk about products, services
or company business the time. This will annoy followers and
will even bore them.
There are several ways that you can link Twitter to
Facebook in order to better organize your updates. Twitter
has an official page which gives you instructions with a
Twitter application that integrates the two together.
Similarly, there is also a Facebook application which helps
organize Fan Page contacts directly to the Twitter account
too. This way, you can be sure of the consistency of the
By being consistently with your posts you can effectively
put your Facebook and Twitter accounts to work for your
business. You can use them both to drive traffic to your
website through your marketing efforts by incorporating
contests, exclusive news, articles and more. This way, you
can gain maximum coverage from both sites.
That is it for today's lesson I hope you found it helpful.
Don't forget to keep an eye out for my next email. There
will be some great stuff in your last lesson. We are going
to talk about posting videos on your Facebook wall to
increase your results.
Well, we have come to the final lesson in the Facebook
Business Basics Crash Course. I sure hope you that you have
enjoyed your lessons and learned a lot about using Facebook
for your business.
In this last lesson we are going to talk about posting
videos on your Facebook wall to help improve your results.
It is no secret that promoting your business through videos
online is one of the most effective ways to attract new
customers. Videos are effective for many reasons. They
retain a certain novelty that websites don not carry anymore.
Whether for creative or practical purposes, videos can help
publicize your business in a positive light. You only have
to see how YouTube has turned plenty of struggling artists
into overnight sensations to understand the impact of video
for business branding.
From a professional stand point, significance is key when
it comes to posting videos. The video and its content will
ultimately depend on what the purpose you want it to serve
and whether it will help your product, service or business
to be seen in a positive way in the public eye.
So, before clicking that post button, ask yourself whether
the video will help you achieve your goals. Will it
generate interest? Will it help customers learn how to use
your product’s more effectively? Will it differentiate you
from other businesses? Whatever the goal is, always be sure
to validate before posting.
There is no doubt that YouTube is one of the best places to
distribute your videos. But, did you know that Facebook is
also a fantastic place to share videos on and it's
relatively easy to do especially if you already have your
videos on Youtube.
If you don't then you should upload your videos to Youtube
because it will make it much easier for you to share them
on Facebook. After you have your videos on you tube all you
have to do is click on the share button and follow by
clicking on the site that you want to place the video in.
In this case, that would be your Facebook wall or page.
This will lead you to your Facebook account where you will
have to log in again. Then add a message to go along with
the video then click post and you are finished.
TIP: Short videos are more effective than long ones
especially when paired with Facebook. Even instructional
videos have to be short. It is a good idea to keep the clip
down to five minutes or less. You don't want to take the
chance that your audience may not view it completely if
it is too long or too difficult to play.
You also want to make sure that the video is high quality.
It does not have to be an award-winning piece. Just make
sure that the audience doesn't have any difficulty when
listening to or watching it.
Most of the time your videos will sever your business well
for a very long time, but if the effectiveness of the video
slows down, stops or when the video has been overplayed,
make sure to take it off of your Youtube channel and your
Facebook page too.
An overplayed, overused or outdated video can hurt your
business reputation more than helping it. This will also
help avoid confusion when customers are searching through
your Facebook page.
Since there are so options for creating video there is no
reason that you can't create good marketing videos for your
business and sharing them on Facebook. By taking advantage
of user-generated content and creating your own marketing
videos, you can effectively reach your target market and
brand your business quickly.
To take your Facebook marketing to the next level of
success you should start using video. You could run video
contests, share product videos and collect video
testimonials, not to mention a wide variety of other
options available for clever marketers. If you aren't sure
how to incorporate video into your marketing plan then
start by doing some research and looking at your
competitors Facebook pages to get some ideas for your own
There is no doubt that using video on your Facebook page
will positively boost your brand and increase conversions,
As we close this final lesson I would like to thank you
again for joining me for this short course. I sincerely
hope that you have learned a lot about how to take full
advantage of Facebook for your own business!
Even though we have finished our lesson I would like to let
you know that you can still feel free to contact me if you
have any questions about how to effectively use Facebook
business. I will be glad to help.
Best of luck to you in all of your Facebook marketing endeavors.
Here are some Facebook eBooks; no need to download...Enjoy!
Facebook Tips Report
Facebook Tips Report
The New Facebook Facts
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