It is important to optimize Facebook statuses in order to make them more searchable for potential customers. A good feature to use is Facebook status tagging. What makes this so advantageous for business owners is that when you tag affiliated companies in the post, it will also appear on their page. Therefore exposing your company to customers who may be looking at a related site. You can also do this with community pages. When you tag a community page, you will gain access to millions of potential customers who may have the same interests as your business.

The site easily leads back to their official website as well as their toll free number. Some even use Facebook to give exclusive deals to their customers. This is a good way to gauge the effectively of your page. Various incentives can be given exclusively to Facebook users which aren't accessible by those who follow you through e-mail, Twitter or your official website.

You can control who sees your message by researching the persons likes or dislikes which may be apparent in their profile page or you may also ask from a personal contact. You can even check out organizations or groups that they are affiliated with online which are related to your business or industry.

Another way to place a wall post in that isn't tantamount to spamming is to place it like a personal message. The less generic the message is, the better. You may start with something like, Hi. I just saw from your profile that you like Ice Cream and I though you may be interested in a free sample of our Homemade Ice Cream.’

If this strategy is a bit too forward for you, then work on making Facebook applications that can insert advertisements into them or better yet, try Social Ads. Demographically speaking, these two are more effective and less time consuming than having to analyze your customers one by one.

That's it for this lesson. In your next lesson we will talk about using Facebook and Twitter together for your business.

FACEBOOK - Lesson #4

Back to top

We're winding down to the end of this short course. But we still need to go over a few things before you can start taking advantage of Facebook for your own business. Today we are going to jump right in and talk about using Facebook and Twitter together for your business. While some will argue that Facebook and Twitter can never work together to achieve a common goal in terms of business, this notion is really just a matter of professional adjustment. In online discussions, Facebook has been constantly related to personal contacts and updates while Twitter is more widely known for its professional purposes. And for a time, that impression was true until Facebook created its Fan Page. With a Fan Page, profiles can be professional and used for business updates. Both continue to still have their own set of advantages of disadvantages though. As we have been discussing, Facebook can bring a social and emotional impact to your product much more naturally than Twitter can although it can also be subject to a lot of unnecessary clutter. Twitter, on the other hand, gives fast and easy updates. The concept of microblogging can target a different market and can help you watch what competition is doing. Moreover, these two can actually work together in getting more prospects. After all, there are people who still continue to use Twitter alone and some who still prefer opening just their Facebook page. So my question is, why not create two accounts to garner a wider market? With both social networks, you as the account moderator should be very careful as to what to what you post. Be mindful of posting personal issues and refrain from talking about business problems, disagreements and so on. You should stick to things that your customers or potential customers will be interested in such as project updates, product launches, useful links, updates from the official website, any news from events, conferences or meetings attended, sales, promos, incentives and potential collaborations with clients are more preferable inclusions. Remember that both are social networks and being a social network, you should provide a politely casual but not overly personal tone when making Tweets and Facebook posts. Respond in a proper manner when customers ask for assistance or make product inquiries. It is also good to infuse some personality to your Tweets and page updates. Don not just talk about products, services or company business the time. This will annoy followers and will even bore them. There are several ways that you can link Twitter to Facebook in order to better organize your updates. Twitter has an official page which gives you instructions with a Twitter application that integrates the two together. Similarly, there is also a Facebook application which helps organize Fan Page contacts directly to the Twitter account too. This way, you can be sure of the consistency of the news given. By being consistently with your posts you can effectively put your Facebook and Twitter accounts to work for your business. You can use them both to drive traffic to your website through your marketing efforts by incorporating contests, exclusive news, articles and more. This way, you can gain maximum coverage from both sites. That is it for today's lesson I hope you found it helpful. Don't forget to keep an eye out for my next email. There will be some great stuff in your last lesson. We are going to talk about posting videos on your Facebook wall to increase your results.

FACEBOOK Lesson #5

Back to top

Well, we have come to the final lesson in the Facebook Business Basics Crash Course. I sure hope you that you have enjoyed your lessons and learned a lot about using Facebook for your business. In this last lesson we are going to talk about posting videos on your Facebook wall to help improve your results. It is no secret that promoting your business through videos online is one of the most effective ways to attract new customers. Videos are effective for many reasons. They retain a certain novelty that websites don not carry anymore. Whether for creative or practical purposes, videos can help publicize your business in a positive light. You only have to see how YouTube has turned plenty of struggling artists into overnight sensations to understand the impact of video for business branding. From a professional stand point, significance is key when it comes to posting videos. The video and its content will ultimately depend on what the purpose you want it to serve and whether it will help your product, service or business to be seen in a positive way in the public eye. So, before clicking that post button, ask yourself whether the video will help you achieve your goals. Will it generate interest? Will it help customers learn how to use your product’s more effectively? Will it differentiate you from other businesses? Whatever the goal is, always be sure to validate before posting. There is no doubt that YouTube is one of the best places to distribute your videos. But, did you know that Facebook is also a fantastic place to share videos on and it's relatively easy to do especially if you already have your videos on Youtube. If you don't then you should upload your videos to Youtube because it will make it much easier for you to share them on Facebook. After you have your videos on you tube all you have to do is click on the share button and follow by clicking on the site that you want to place the video in. In this case, that would be your Facebook wall or page. This will lead you to your Facebook account where you will have to log in again. Then add a message to go along with the video then click post and you are finished. TIP: Short videos are more effective than long ones especially when paired with Facebook. Even instructional videos have to be short. It is a good idea to keep the clip down to five minutes or less. You don't want to take the chance that your audience may not view it completely if it is too long or too difficult to play. You also want to make sure that the video is high quality. It does not have to be an award-winning piece. Just make sure that the audience doesn't have any difficulty when listening to or watching it. Most of the time your videos will sever your business well for a very long time, but if the effectiveness of the video slows down, stops or when the video has been overplayed, make sure to take it off of your Youtube channel and your Facebook page too. An overplayed, overused or outdated video can hurt your business reputation more than helping it. This will also help avoid confusion when customers are searching through your Facebook page. Since there are so options for creating video there is no reason that you can't create good marketing videos for your business and sharing them on Facebook. By taking advantage of user-generated content and creating your own marketing videos, you can effectively reach your target market and brand your business quickly. To take your Facebook marketing to the next level of success you should start using video. You could run video contests, share product videos and collect video testimonials, not to mention a wide variety of other options available for clever marketers. If you aren't sure how to incorporate video into your marketing plan then start by doing some research and looking at your competitors Facebook pages to get some ideas for your own business. There is no doubt that using video on your Facebook page will positively boost your brand and increase conversions, guaranteed. As we close this final lesson I would like to thank you again for joining me for this short course. I sincerely hope that you have learned a lot about how to take full advantage of Facebook for your own business! Even though we have finished our lesson I would like to let you know that you can still feel free to contact me if you have any questions about how to effectively use Facebook business. I will be glad to help. Best of luck to you in all of your Facebook marketing endeavors. Here are some Facebook eBooks; no need to download...Enjoy! Facebook Tips Report Facebook Marketing Facebook Tips Report Facebook Marketing4Dummies The New Facebook Facts

 

Special Bonus for Our Successful Marketing4U Members! Click Here To view "101 Power Words". Click Here To view "101 Power Affirmations". To view these eBooks, you will need Adobe Acrobat Reader Click here to install it free.

Join our newsletter, that will be full of business tips, resources, freebies, explanations of systems, only the best eBooks, eCourses such as Facebook Basics, and whatever you need to know about building your business successfully. Join our "Successful Marketing4u Newsletter" today!

First Name: E-Mail Address: We will never rent or sell your information to anyone ever. One Click Unsubscribe

Receive the Master Key System Free with Your Subscription!